Conventional is a good fallback position isn't it?

The world we live in have a lot of changes, everything changes, why would they want to change this?

These are all questions that people ask on a daily basis, this is mostly asked by older people, but there are also a lot of young people that asks these questions.

A Greek philosopher Heraclitus said in 500BC, " The only constant is chang." If he could say this in 500BC when there wasn't television, the internet, communication through social media he either was a forward thinker or changes occured in 500 BC already.

Isaac Asimov said: " It is change continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be."

A lot of people resist change because they are use to how things are done now and how they are use to doing things.

For instance a lot of companies bosses are not familiar with social media and also isn't interested in learning about it, or paying somebody to do it, so they still do conventional marketing, advertising and Public Relations. The conventional might not be as cost effective and efficient but they resist change and would rather do it they way they know it.

I belief one should embrace change and see the positive althoug I also belief that change is not communicated correctly and this is one of the reasons people resist change, because they do not know all the facts or reasons why change is necessary.

This is why Managers should be taught to do change management in a sufficient way.